Design with direction

Design with Direction

Ezio®

LET'S TALK

Design with direction

Design with Direction

Miranda Laner®

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Design with direction

Design with Direction

Ezio®

LET'S TALK
An outdoor billboard advertisement for Grido featuring a hand holding a chocolate-covered ice cream alfajor next to the slogan "SECRETO EN BOCA DE TODOS" on a bright orange background.
An outdoor billboard advertisement for Grido featuring a hand holding a chocolate-covered ice cream alfajor next to the slogan "SECRETO EN BOCA DE TODOS" on a bright orange background.
Macro photograph of a young woman's hazel-green eye open wide with a focused, surprised, or intense expression.
Macro photograph of a young woman's hazel-green eye open wide with a focused, surprised, or intense expression.
A graphic pattern composed of overlapping diagonal banners in sky blue, bright orange, and dark brown, prominently featuring bold white text that reads "NUEVO ALFAJOR".
A graphic pattern composed of overlapping diagonal banners in sky blue, bright orange, and dark brown, prominently featuring bold white text that reads "NUEVO ALFAJOR".

Designing Curiosity

The visual language was designed to withhold information rather than reveal it, using mystery as the campaign's primary communication tool. Each execution reinforced the same sense of anticipation, allowing the product reveal to become part of the experience.

Two hands holding a chocolate-covered alfajor split in half, with the inner filling heavily pixelated to obscure the inside. The background shows an orange tabletop with product boxes.
Two hands holding a chocolate-covered alfajor split in half, with the inner filling heavily pixelated to obscure the inside. The background shows an orange tabletop with product boxes.
A smartphone in the back pocket of dark denim jeans, showing an Instagram feed featuring orange promotional graphics and product photos for Grido's new ice cream alfajor.
A smartphone in the back pocket of dark denim jeans, showing an Instagram feed featuring orange promotional graphics and product photos for Grido's new ice cream alfajor.
A glass shop window taped off with crisscrossing orange and dark brown promotional tape that displays bold white text reading "NUEVO ALFAJOR" along with coded letter combinations.
A glass shop window taped off with crisscrossing orange and dark brown promotional tape that displays bold white text reading "NUEVO ALFAJOR" along with coded letter combinations.

( Next Project )

A Detail Makes the Difference

( 09 )

A pedestrian blurred in motion walking past a black storefront display window filled with Hospital Alemán health campaign graphics in Spanish.
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