A smartphone showing a red Grido Helados interactive story resting on a vibrant blue side table next to a large red Grido ice cream tub.
A smartphone showing a red Grido Helados interactive story resting on a vibrant blue side table next to a large red Grido ice cream tub.
Top-down view of a person holding a waffle ice cream cone in one hand and a smartphone displaying a pink Grido Helados Instagram post in the other over a round wooden table.
Top-down view of a person holding a waffle ice cream cone in one hand and a smartphone displaying a pink Grido Helados Instagram post in the other over a round wooden table.
Over-the-shoulder shot of a woman using a smartphone displaying a Grido Helados chocolate ice cream collage for "Día del helado de chocolate."
Over-the-shoulder shot of a woman using a smartphone displaying a Grido Helados chocolate ice cream collage for "Día del helado de chocolate."

A Social-First Design System

Rather than creating a collection of templates, the project established a flexible visual framework capable of supporting everyday communication across multiple content formats.

Built around Grido's existing brand guidelines, the system introduced new graphic resources, layout principles and content structures designed specifically for social media.

Flat lay mockup of multiple smartphones arranged on a solid blue background, showcasing various Grido Helados Instagram posts, stories, and profile feeds.
Flat lay mockup of multiple smartphones arranged on a solid blue background, showcasing various Grido Helados Instagram posts, stories, and profile feeds.
Flat lay view on a light blue background featuring a smartphone displaying a Grido Helados post next to a chocolate ice cream bar on a plate and a cup of coffee.
Flat lay view on a light blue background featuring a smartphone displaying a Grido Helados post next to a chocolate ice cream bar on a plate and a cup of coffee.
A smartphone tucked inside the breast pocket of a blue-and-white striped shirt, showing the Grido Helados Instagram profile grid.
A smartphone tucked inside the breast pocket of a blue-and-white striped shirt, showing the Grido Helados Instagram profile grid.

( Next Project )

Motion as a Brand Language

( 12 )

A yellow triangle mascot holding a golden trophy on a soccer field with a light blue and white flag, surrounded by falling confetti in a stadium.