Design with direction

Design with Direction

Ezio®

LET'S TALK

Design with direction

Design with Direction

Miranda Laner®

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Design with direction

Design with Direction

Ezio®

LET'S TALK
A low-angle shot of a dirty, tiled convenience store floor. A large splatter of dark red material is in the foreground. A sunbeam and a small bottle are visible in the distance.
A low-angle shot of a dirty, tiled convenience store floor. A large splatter of dark red material is in the foreground. A sunbeam and a small bottle are visible in the distance.
A portrait of a bald man with a mustache, smiling intensely at the camera. He is inside a well-lit convenience store, standing in a snack aisle.
A portrait of a bald man with a mustache, smiling intensely at the camera. He is inside a well-lit convenience store, standing in a snack aisle.
A muscular woman with dark hair stands in a dimly lit convenience store. She holds a metal lug wrench and looks towards the left. The scene is illuminated by red and green light sources.
A muscular woman with dark hair stands in a dimly lit convenience store. She holds a metal lug wrench and looks towards the left. The scene is illuminated by red and green light sources.

Designing a Brand Narrative

A satirical survival story, where characters are given the freedom to play with horror tropes while taking advantage of all the perks YPF has inside their gas stations.

Rather than relying on traditional product placement, the concept explored a storytelling-first approach where the brand became an integral part of the narrative.

The location and story was developed to naturally embed YPF into the series, allowing the brand to exist as part of the world instead of interrupting it.

A woman with long, wavy hair holds a roll of grey duct tape, pulling a strip tight across her mouth. She is in a modern, well-lit interior.
A woman with long, wavy hair holds a roll of grey duct tape, pulling a strip tight across her mouth. She is in a modern, well-lit interior.
A close-up of a woman with short blonde hair and a leather jacket, smiling with eyes that glow an unsettling, bright white. She is in a dimly lit convenience store.
A close-up of a woman with short blonde hair and a leather jacket, smiling with eyes that glow an unsettling, bright white. She is in a dimly lit convenience store.
A person wearing a deep black hood that obscures their face is framed between two identical potted jade plants. The background is a dark, hazy interior.
A person wearing a deep black hood that obscures their face is framed between two identical potted jade plants. The background is a dark, hazy interior.

( Next Project )

The Goat

( 06 )

Promotional image for "The Goat," a ficticious shoot featuring a famous sportman in a vibrant outdoor setting.
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