( 03 )
Argentina's Stomachache
( 2025 )
Developed in close collaboration with the Creative Director from the earliest concept stage, this campaign was built around a shared creative process where storytelling and visual direction evolved together.
I led the visual direction of the TV commercial for the brand Sertal and expanded its language into a cohesive 360° campaign, ensuring every execution remained connected to the original creative vision.
( Service )
Creative & Art Direction
( Client )
Roemmers
( Indusrty )
Farmaceutical
( Award )
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From Concept to Campaign
The visual direction wasn't developed after the scrip, it evolved alongside it.
Every creative decision supported a single objective: positioning Sertal as one of Argentina's most recognizable household brands, while ensuring the campaign's visual language remained consistent across every touchpoint.
From the TV commercial to the 360° campaign rollout, each execution was designed as part of one unified creative system.
( Next Project )
Modo Sounds Good
( 04 )
