( 04 )
Modo Sounds Good
( 2025 )
Modo's presence inside Movistar Arena required a visual system capable of transforming every touchpoint of the venue into a cohesive brand experience.
Working alongside the Creative Director, I helped shape the project's visual direction, developing the design language that later evolved into a scalable system across the entire venue.
( Service )
Art Direction & Visual Design
( Client )
Modo
( Indusrty )
Finance
( Award )
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Designing the Venue Experience
The project evolved through a close collaboration with the Creative Director, where visual exploration became a key part of shaping the final creative concept.
Rather than approaching each application individually, we focused on creating a flexible visual framework capable of adapting across digital screens, environmental graphics and communication pieces while maintaining a consistent experience throughout the venue.
( Next Project )
The Station
( 05 )
