( 01 )
Grido World Cup 26
( 2026 )
Developed as Grido's brand platform for the 2026 World Cup, the campaign established a visual and communication system capable of supporting every brand touchpoint throughout the tournament.
Created in close collaboration with the Creative Director from the concept stage, the project balanced Grido's identity with the visual presence of AFA, resulting in a cohesive campaign that extended across retail, digital, product launches and franchise environments.
( Service )
Creative & Art Direction
( Client )
Grido
( Indusrty )
Food & Beverage
( Award )
-
One Identity, Five Months of Communication
The challenge wasn't creating a campaign. It was creating a visual framework capable of evolving over time. Every launch, activation and communication piece needed to serve a different purpose while remaining unmistakably part of the same story.
Beyond shaping the campaign's visual language, I developed the identity for its key launches, directed its motion language, contributed to the campaign's verbal identity through the tagline "Siempre te vuelvo a elegir", and oversaw production across multiple teams to maintain consistency across every touchpoint.
( Next Project )
Portal to Fantasy
( 02 )
