( 02 )
Portal to Fantasy
( 2025 )
Portal to Fantasy reimagines Grido as the gateway to a world where every ice cream unlocks your imagination. The project began with a simple creative question: what if choosing an ice cream felt like choosing your next adventure?
From that premise, I developed the creative direction, defining the visual language, the world-building principles and the overall campaign system before translating the concept across multiple brand touchpoints.
( Service )
Creative Direction
( Client )
Grido
( Indusrty )
Food & Beverage
( Award )
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World Building
To create a believable campaign universe, I established a set of visual principles that would remain consistent across every execution.
Distinct fantasy environments inspired by child-like wonder and imagination.
A vibrant but controlled color palette that complemented Grido's branding.
Hero products acting as portals rather than simple packshots.
Activations and mechanics that integrate the brand's family oriented identity.
Graphic elements designed to support both print and digital adaptations.
( Next Project )
Argentina's Stomachache
( 03 )
