( 10 )
Hospital Alemán Healthcare Plans
( 2022 )
Hospital Alemán's healthcare plans required an identity that felt connected to the institution while establishing a distinct voice of its own.
The project focused on developing a visual system that balanced familiarity with differentiation, creating a brand experience tailored to its own audience and communication channels.
( Service )
Visual Design
( Client )
Hospital Alemán
( Indusrty )
Healthcare
( Award )
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Balancing Recognition & Independence
The goal wasn't to create a separate brand, but to define a visual identity capable of standing on its own while remaining unmistakably part of the Hospital Alemán ecosystem.
Rather than replicating the hospital's communication, the system introduces its own rhythm, graphic language and hierarchy while preserving the trust associated with the parent brand.
( Next Project )
Grido's Always On
( 11 )
