Design with direction

Design with Direction

Ezio®

LET'S TALK

Design with direction

Design with Direction

Miranda Laner®

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Design with direction

Design with Direction

Ezio®

LET'S TALK
In a modern office setting, a man with an exaggerated, swollen chest poses with hands on his hips next to an office copier shooting sheets of paper wildly into the air.
In a modern office setting, a man with an exaggerated, swollen chest poses with hands on his hips next to an office copier shooting sheets of paper wildly into the air.
Five people wearing casual street clothes and swim goggles standing waist-deep inside a swimming pool lane, smiling and raising their hands in celebration.
Five people wearing casual street clothes and swim goggles standing waist-deep inside a swimming pool lane, smiling and raising their hands in celebration.
A person holding a smartphone over a round wooden table, watching a social media reel featuring a smiling man and woman interacting indoors.
A person holding a smartphone over a round wooden table, watching a social media reel featuring a smiling man and woman interacting indoors.

Designing for Consistency

Translating the script into a believable visual world required more than generating individual images.

Every character, environment and sequence was art directed to maintain continuity across multiple scenes, creating a cohesive visual language from storyboard to final edit.

Two iPhones standing side-by-side on a light blue surface, showing full-screen photos of a group of four people socializing and posing in bright indoor spaces.
Two iPhones standing side-by-side on a light blue surface, showing full-screen photos of a group of four people socializing and posing in bright indoor spaces.
A portrait of a young woman laughing with a wide smile, wearing a blue denim jacket over a white shirt, with a blurred blue "ICANA" logo in the background.
A portrait of a young woman laughing with a wide smile, wearing a blue denim jacket over a white shirt, with a blurred blue "ICANA" logo in the background.
Three vertical window posters on a modern building facade featuring ICANA Connect advertisements in Spanish ("Sincronizá en Inglés," "Jazzeá en Inglés," and "Agrandate en Inglés") with photos of people socializing and playing music, each including a QR code and "Join Today" text.
Three vertical window posters on a modern building facade featuring ICANA Connect advertisements in Spanish ("Sincronizá en Inglés," "Jazzeá en Inglés," and "Agrandate en Inglés") with photos of people socializing and playing music, each including a QR code and "Join Today" text.

( Next Project )

Alfajor Secreto

( 08 )

Two hands holding a chocolate-covered alfajor split in half, with the inner filling heavily pixelated to obscure the inside. The background shows an orange tabletop with product boxes.
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